On November 17, 2019, Clever Mama's 2020 New Product Launch Conference and Brand Upgrade Ceremony (hereinafter referred to as the "Conference") with the theme of "Creation & Blossom" was held in Wuzhen, China. It became an another food feast after the World Internet Conference. 2019 is the first year of Clever Mama's blooming period after the rapid precipitation and development in the first five years since its establishment in 2013. In this year, Clever Mama rose from the ashes, the upgrade of the brand logo, the renewal of the corporate philosophy, and the launch of new quality products all herald the perfect blooming of Clever Mama with a creative attitude.

AC Nielsen data survey shows that more than 64% of consumers are willing to try new products just because of the innovative packaging experience, which is also the value of beauty that has been discussed by the industry in the past two years. In fact, as early as 2013, Clever Mama put forward the view that "aesthetic power is the primary productive force" in his public speech, and practiced it during the "First Five-Year Plan" precipitation period from 2014 to 2018. Enjoyed the first wave of bonuses that the appearance is king.

Regarding the magic of appearance, Clever Mama used a simple example to explain to everyone at the press conference: a farmer uncle turned into an elegant gentleman.

 An unattractive and plain peasant uncle before the transformation, after transformation, he puts on a suit and a hat, and becomes an elegant and fashionable gentleman, who can even date in a cafe. However, the change of uncle's appearance also brought restrictions, that is, "only appearance", so this date is a one-off. This phenomenon is ubiquitous. Changing for the sake of appearance only changes the surface, but for consumers, it actually loses its absolute value.

Good-looking skins are the same, but interesting souls are one in a million. The beauty value is no longer the product philosophy of Clever Mama. At the 2020 Clever Mama "Innovative & Blooming" new product launch conference and brand upgrade ceremony, Clever Mama made a comprehensive upgrade and completed the transformation from beauty value to beauty quality. 

So, what is Clever Mama's era of Yanzhi ? The era of Yanzhi is the integration of appearance, quality. It requires both beauty and sexiness to achieve the ultimate beauty and quality.

>>>Yan: Iterative upgrade of aesthetics

Being more fashionable, younger and more stylish has become a new trend. The middle class is the main consumer of mid-to-high-end products in China. Their youthful aesthetics have become a trend. With luxury goods as the aesthetic vane, they are becoming younger and more fashionable. Clever Mama follows the current development trend and upgrades its products. The upgraded products are more fashionable, younger, more serialized and more family-oriented.

>>>Zhi: The Evolution of Quality

Consumers are paying more and more attention to consumption experience, and having empathy, association, and experience is Clever Mama's pursuit of "quality". With data-driven as the core, Clever Mama has an in-depth understanding of consumers, explores consumers' material pursuit and spiritual needs, and formulates the unique product development philosophy of Clever Mama through thinking models.

For every bite is a smile, in fact, every bite is not simple, and behind this is the eternal beta. Japan and Europe are one of the birthplaces of pudding desserts. Clever Mama has extreme requirements for the quality of desserts. In Japan and Europe, 18 professional tests of vision, taste and sensation were conducted, and the satisfaction rate reached 98.4%.

Iteration of beauty value and evolution of beauty quality, Clever Mama has created the development philosophy of the era of beauty quality, and is user-oriented, service experience-oriented, and brand proposition-oriented. At this press conference, Clever Mama innovatively launched the following four models Key products.

①Based on children's consumer, launch a series of innovative products for companionship

Childhood is a free journey, simple I want, or not, that's enough.

To be delicious, but also to be fun, to explore the unknown and uncertain, is the world of childhood.

Every now and then, "Mom, I want Clever Mama Fun Cups".

Innovative cup-shaped structure, half delicious, half fun.

Six flavors, with random cool toys, several kinds of fun to explore.

②Create cross-border innovative products based on consumption scenarios

At 3:30 p.m. , you may feel a little sleepy when you are at work.

Have a cup of Clever Mama pudding, enjoy a moment of slow time, and let the chasing heart temporarily rest.

A few snacks are an excellent partner for pudding, replenishing energy and making the day full of energy.

Clever Mama Yuanqi Milk Pudding, pudding and snacks, golden weight, cross-border delicacy, one-time satisfaction.

③Smile box, let love speak

                                                 Expressing blessings, expressing love, expressing thoughts, expressing gratitude...

                                   Clever Mama Smile Box, a gift box that can transmit voice, gives you the exclusive courage to express love.

Each box has a QR code expressing voice input and listening. The listener enters his mobile phone number to unlock the message and listen to the sweet words that IT said to you.

④The time has come to share

When giving gifts, how can you show your own taste, reflect your thoughts, and be decent?

When picking a gift, how to buy a gift box that is stylish and special, full of social fun, interactive, and full of surprises?

Clever Mama's Spring Festival gift box "Auspicious Time Has Come" satisfies all your imagination.

The gift box contains fortune red envelopes and lottery applets. Friends, relatives and family members, unpack the red envelopes, good luck will arrive.

Clever Mama's brand is upgraded, appealing to "every bite is a smile", so that consumers can experience the sense of ritual and small happiness in life with every bite, and the immersive scene display creates a pleasant shopping atmosphere, highlighting the brand with a sense of ritual claim. Create a shopping mall centered on consumers and an offline experience centered on scene display.

The accelerated pace of life and the increased pressure of work and study seem to make smiles farther and farther away from people's lives. According to statistics, there are 140 million patients with depression in China, who suffer from daily suffering. Clever Mama advocates welcoming the "world of smiles", making life a little more ritual and a little lucky, and constructing a smile energy field of Clever Mama with smile cultivation, smile pawn shops, smile sales halls, and smile energy walls to realize the "21-day Don't Complain·Smile Cultivation Program" plan and Clever Mama's "every bite is a smile" positive energy transmission.

Ingenuity is a kind of continuous persistence and innovation, but it is an unswerving pursuit.

Clever Mama has been adhering to the pudding category for 6 years and has been leading the development of the category. In 2020, Clever Mama will discover consumers with heart, not only bring the ultimate quality products, but also bring love and positive energy, and fight against the world with a smile. At the same time, it will become the first choice for the mind of consumer from the invisible champion of the business!