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China (Chengdu) Spring Sugar & Wine Fair New Product Launch 1st Day
In the current snack food sector, there seems to be a widely followed "shortcut" for Clever Mama’s Energy Egg Pudding: aggressively controlling costs, lowering prices, and relying on additives to create rich flavors. Many industry practitioners believe that consumers struggle to distinguish subtle differences, while distributors focus more on immediate profit performance.
However, Clever Mama, an established pudding brand, has taken a distinctly different path. At this year’s Spring Sugar and Wine Fair, its newly launched "Energy Egg Pudding" series clearly chose an alternative route. According to industry insights, Clever Mama holds the belief that its distributor partners seek not only profits but also brand strength capable of sustaining long-term cooperation and high-quality products that drive natural repeat purchases. This choice stems from the brand’s eleven years of technological persistence.
Long-Termism of the 121°C Process: Building Barriers Through Taste
Ingredient List Becomes a Competitive Edge: Focusing on "Clean" and Diverse Experiences
- Roasted Series: Emphasizes universal flavor appeal and versatile scenarios.
It includes three flavors: Caramel Roasted Egg, Cookie Chocolate, and Coconut Milk Thick Milk.
This series features a non-cloying taste and natural, pure flavor, suitable for multiple occasions such as breakfast, afternoon tea, and leisure time.
Its prominent selling point is its clean label: 0 trans fatty acids, 0 preservatives, 0 artificial colors, and no less than 3.0g of triple protein per 100g.
In addition, some products (caramel/strawberry sauce pack + coconut jelly cubes) come with 2 separate DIY topping packs, enhancing a handmade feel and fun experience.
2. Suckable Pudding Series: Positioned for portability and healthy fruit flavors.
Contains real fruit pieces and is available in three flavors: strawberry, orange, and pineapple, highlighting a fresh, juicy taste.
It also adheres to a 0 preservative formula and is additionally enriched with vitamins, aiming to break the stereotype that "snacks are unhealthy".
Its squeezable, suckable packaging design is convenient to carry, making it ideal for children and on-the-go occasions.
3.Energy Egg Pudding Series: As the flagship product of this launch, it integrates multiple "blockbuster traits".
The unique egg-shaped appearance is cute and playful, while the pudding itself emphasizes dual-protein nutrition from "milk + egg".
Using ingredients meeting the standard for edible raw eggs enhances consumer trust in product quality.
It features a built-in flowing egg-custard filling, creating a distinctive and memorable texture.
Most notably, each pudding comes with a surprise fortune slip or blind-box toy.
The interactive "egg-opening" ritual sparks consumers’ desire to share, adding social communication momentum for in-store sales and promotion.
Nearly 200 Distributors Get a Head Start: Immediate Market Feedback—Chao Mama Receives Enthusiastic Reception at the Spring Sugar & Wine Fair
· Clever Mama
At this year's Spring Sugar & Wine Fair, Clever Mama's "Energy Egg Pudding" series received a resounding vote of confidence directly from the market. According to on-site reports, the booth was bustling with visitors, and the contract-signing area remained under constant high-volume activity, with nearly 200 distributors reaching preliminary cooperation agreements right on the spot. These spirited ordering scenes seem to indicate that Clever Mama's "path to the left"—its steadfast commitment to product quality—is gaining widespread recognition across distribution channels.
