-
-
BRAND CULTURE
-
-
BLOG
-
WHY CHOOSE US
-
Making Its Debut at the China Chengdu Spring Sugar & Wine Fair! Why Did Clever Mama Pudding Take the Fair by Storm?
On March 21, 2026, the 114th National Sugar & Wine Fair grandly opened in Chengdu. As the largest, most influential and highly professional event in China’s food industry, the Spring Sugar & Wine Fair has long been a core platform for new product launches, trend analysis and business negotiations. It also serves as a crucial stage for major brands to showcase their innovation capabilities, communicate brand philosophies and connect with channel resources.
Among the numerous exhibitors at this year’s fair, Clever Mama — a leading brand deeply engaged in the pudding category for many years — stood out with its distinctive brand positioning and innovative product portfolio, becoming one of the most popular and industry-focused booths on site. This once again affirmed the brand’s benchmark status in the pudding sector.
Since its founding, Clever Mama has centered its brand identity on love, fashion, a sophisticated lifestyle, and the joyful experience of self-indulgence. It deeply integrates healing desserts with modern aesthetics of living, striving to bring consumers a delightful, relaxing, and ritualistic taste experience.
Since its founding, Clever Mama has centered its brand identity on love, fashion, a sophisticated lifestyle, and the joyful experience of self-indulgence. It deeply integrates healing desserts with modern aesthetics of living, striving to bring consumers a delightful, relaxing, and ritualistic taste experience.
Channel sales data shows that its signature egg pudding has become a blockbuster product in over 100 key retail chains including Pandailai, Yonghui, and RT-Mart. More than 8 out of every 10 pudding consumers have purchased Clever Mama products, a figure far exceeding the industry average.
In 2025, the brand won the "14th Five-Year Plan High-Quality Development Category Champion for Dessert Snacks" award. Its products are sold in 47 countries across Europe, the Americas, Japan, South Korea, and Southeast Asia.
Supported by such market performance, Clever Mama has been recognized by Sunup Consulting as "No.1 in cumulative pudding sales nationwide" and "the pioneer of China’s pudding category", demonstrating its far-leading market penetration. This honor not only highly affirms the brand’s past achievements but also recognizes its leading role in advancing the standardization and quality upgrading of the pudding industry.
At this year’s Spring Sugar & Wine Fair, responding to the upgrading consumer demand, the brand launched three major new product lines: Energy Egg Pudding, 121°C Roasted Pudding, and Suckable Pudding. The launch further enhanced its product matrix, injecting a new vitality of youthfulness, premiumization and health-orientation into the traditional pudding category, and leading the direction of product innovation across the industry.
In terms of product innovation, Clever Mama continues to break through the boundaries of craftsmanship and taste. Among its new offerings, the 121°C Roasted Pudding features Qiao Mama’s globally pioneering 121°C roasting technology, integrated with innovative long-lasting freshness preservation techniques. It achieves tender freshness and aseptic safety at moderate high temperatures, retaining the authentic flavor of milk and eggs while maintaining a delicate and smooth mouthfeel.
At this year’s Spring Sugar & Wine Fair, responding to the upgrading consumer demand, the brand launched three major new product lines: Energy Egg Pudding, 121°C Roasted Pudding, and Suckable Pudding. The launch further enhanced its product matrix, injecting a new vitality of youthfulness, premiumization and health-orientation into the traditional pudding category, and leading the direction of product innovation across the industry.
In terms of product innovation, Clever Mama continues to break through the boundaries of craftsmanship and taste. Among its new offerings, the 121°C Roasted Pudding features Qiao Mama’s globally pioneering 121°C roasting technology, integrated with innovative long-lasting freshness preservation techniques. It achieves tender freshness and aseptic safety at moderate high temperatures, retaining the authentic flavor of milk and eggs while maintaining a delicate and smooth mouthfeel.
After repeated debugging and optimization, this technology has formed a unique technical barrier, striking an excellent balance between deliciousness and safety for the product.
The Energy Egg Pudding uses high-quality eggs suitable for raw consumption. Crafted through dozens of elaborate procedures including precise egg liquid filling, constant-temperature slow cooking for setting, and flowing custard filling injection, it delivers a diversified protein-rich nutritional profile. Paired with an adorable egg-shaped design and hidden blind-box toys plus fun fortune slips inside, it combines gourmet taste with interactive experience perfectly.
In addition, the brand’s classic offerings, including Caramel Brulee Egg Pudding, Coconut Milk Pudding, and Cookies Chocolate Pudding, feature a refreshing taste and rich layers of flavor, making them suitable for all scenarios such as breakfast, afternoon tea, casual snacking while watching shows, and gift-giving.
A great pudding should never force consumers to choose between indulging their taste buds and worrying about unnecessary guilt.
Throughout its development, Clever Mama has held firm to the belief that “There are no shortcuts to quality—only genuine commitment.”
To stay true to this vision, the brand invested an additional more than 60 million yuan in its Chuzhou, Anhui production base in 2025 to upgrade equipment and refine production processes. It also allocates 8% of its annual revenue to research and development, focusing on clean ingredient formulations and strictly selected premium raw materials, continuously strengthening its core product competitiveness through technological innovation.
The 2026 Spring Sugar & Wine Fair serves as a comprehensive showcase of Clever Mama’s product innovation, as well as a key platform for in-depth engagement with distributors and consumers.
At the event, the brand’s simple, warm booth design drew large crowds of visitors, fostering a vibrant yet orderly atmosphere that clearly communicated its unwavering dedication to product innovation and quality enhancement.
Fine desserts need no definition—they exist only to delight the taste buds.
Behind every little pudding lies relentless craftsmanship, strict selection of ingredients, and a deep sense of responsibility to consumers.
With pure flavors, reassuring quality, and delicate experiences, Qiao Mama turns every bite into a small joy that heals daily life, bringing sweetness and smiles into more ordinary moments.
Moving forward, the brand will continue to uphold quality with dedication, drive growth through innovation, and share this sweetness filled with love and style with more families.
