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Clevermama Pudding Prepares to Debut at Fine Food Australia 2026 Expanding Oceania Market Footprint
Jun 09,2026
As one of Asia’s leading premium pudding brands, Clevermama (Qiaomama) is set to showcase its full range of signature pudding products at Fine Food Australia 2026, which will be held from August 31 to September 3 at the Melbourne Convention and Exhibition Centre (MCEC). This move marks the brand’s key step to deepen layout in Australia, New Zealand and the broader Oceania food market, bringing high-quality, innovative Asian-style dessert products to local distributors, retailers, catering enterprises and professional buyers across the region.
Fine Food Australia, hosted by Diversified Exhibitions Australia, is Australia’s largest international food and beverage exhibition and a UFI-certified authoritative event strongly supported by the Australian Government Trade Commission. Held annually alternately in Sydney and Melbourne, the show gathers food producers, processing equipment suppliers and professional purchasers from all over the world. The 2025 session in Sydney covered an exhibition area of 40,000 square meters, attracting 514 exhibitors from 18 countries and regions and about 28,000 professional visitors from 25 countries and regions. With strict access standards for visitors, the exhibition effectively connects exhibitors with high-intent genuine buyers, boasting excellent transaction conversion rate and industry reputation. Up to 96% of past exhibitors stated that the exhibition played a vital role in business expansion, and most exhibitors were highly satisfied with the quality of on-site buyers. For Clevermama, this renowned B2B platform is an ideal channel to explore the Oceania market, build brand awareness and develop long-term cooperative distributors.
Clevermama is a benchmark brand in China’s high-end pudding industry and one of the drafting units of China’s national pudding standard GB/T19883. Founded in 2009, the brand owns two large-scale modern production bases in Jinjiang, Fujian and Chuzhou, Anhui, with a total plant area exceeding 100,000 square meters. It has built an international R&D team consisting of experts from China, South Korea, Japan and other regions, and has obtained hundreds of patents for product design and production technology, always adhering to Michelin-level production standards to create premium desserts.
Adhering to the brand concept of fashion, delicacy and healthy enjoyment, Clevermama selects high-quality raw materials globally. Its classic puddings adopt pure New Zealand milk powder and high-quality dairy raw materials, combined with sophisticated production technology such as 86°C fresh-keeping sterilization, to ensure mellow milk flavor, delicate and smooth taste and stable product quality. At present, the brand has formed a diversified product matrix covering classic egg pudding, roasted pudding, energy egg pudding, suction-style pudding, fruit pudding and other series, covering multiple consumption scenarios including daily leisure, after-meal desserts, catering matching and gift-giving. Up to now, Clevermama products have been sold in 47 countries and regions around the world, enjoying a high market share and good word-of-mouth in Asia, Europe and America, and ranking among the top of the domestic pudding brand list for many consecutive years.
In recent years, Australian and New Zealand consumers have shown growing demand for imported exotic snacks and high-quality ready-to-eat desserts. Local retail, catering and hotel industries are actively introducing characteristic Asian food products to en-rich product categories and meet the diversified consumption needs. As a popular Asian dessert, pudding is favored by consumers of all ages for its rich taste, portable packaging and diverse flavors, presenting broad market potential in Oceania. Relying on its mature production system, strict quality control and rich product lines, Clevermama is fully capable of adapting to the food safety standards and consumption preferences of the Australian market.
During Fine Food Australia 2026, Clevermama will display core best-selling products and newly launched innovative puddings on site, and arrange professional international business teams to conduct one-on-one in-depth communication with global buyers. The team will provide detailed product introduction, sample tasting, customized packaging solutions and complete cross-border supply chain cooperation plans for distributors, supermarket chains, catering groups and hotel procurement merchants from Australia, New Zealand and surrounding regions. Meanwhile, the brand will also learn about the latest trends of the Oceania food market on-site, collect feedback from local professional buyers, and optimize products and market strategies in a targeted manner to better fit local market demands.
"Oceania is an important strategic market for our brand’s global layout," said the person in charge of Clevermama’s international business department. "We are very honored to participate in Fine Food Australia 2026. We hope to take this exhibition as an opportunity to let more Oceania consumers know about Clevermama’s high-quality puddings, establish stable cooperative relations with local outstanding partners, jointly tap the market potential of Asian-style desserts in Oceania, and bring delicious and healthy dessert choices to local consumers."
With the official launch of Fine Food Australia 2026 approaching, Clevermama has completed all the preparatory work for exhibition booth arrangement, product selection and on-site service deployment. We look forward to meeting all industry partners in Melbourne from August 31 to September 3, discussing cooperation opportunities and creating a new chapter for cross-border food trade.
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