(Summary description)In 2018, AC Nielsen data showed that the rapid growth of the pudding category drove the overall market growth of the candy industry by 6%. In 2018, the sales of Clever Mama in Nanjing, Hefei, Huanggang, Yichang and other cities reached a compound growth rate of 100%. The data shows that Chinese consumers are more and more inclined to natural, healthy and nutritious food. As a high-end brand in the pudding industry, Clever Mama has been providing consumers with mature category education, high-end and innovative puddings, such as egg pudding, fried yogurt pudding, etc. , Raising the competition in the pudding industry to a higher level. Clever Mama's three-five-year strategic plan to be an industry leader requires foresight and height. In 2013, Clever Mama put forward the "three-five-year development strategic plan". During the first five-year period, Clever Mama completed the mission of category innovation, system victory, technology precipitation, industrial layout, and category occupation with the attitude of personally entering the market and accumulating the B-end, and built a corporate moat. Clever Mama is about to usher in a new era of the "Second Five-Year Plan" in which the market is established and the C-end is blooming. 2019 is the beginning of Clever Mama's second-five-year strategy. Facing the main strategy of "integration of all channels and integration of products and effects", Clever Mama actively embraces user thinking and increases communication with C-end consumers, showing the "active return to zero, the new height and new atmosphere of “Second Entrepreneurship”, comprehensive reconstruction and upgrading from brand to product. The new brand image, the blooming C -side has continued to improve with the current consumer taste and consumer demand. All major brands can't help but make big moves. Let's take a look at the new tricks of the brands.

• Categories:NEWS
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• Time of issue:2018-12-22
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