Clever Mama's Brand Symbol

In terms of design, the new LOGO has optimized both Chinese and English to highlight English and weaken Chinese to strengthen Clever  Mama's young, fashionable and international brand positioning; Chinese and English use extremely fashionable font design to reflect a simple and smooth visual experience; The creativity of borders comes from the inspiration that the caramel on the pudding naturally flows down, fashion, seductive and smart.

The spoon in the LOGO has four meanings:
1. A spoon with a sense of ritual and strong association when eating pudding
2. The action of licking the mouth after tasting the pudding
3. To convey Clever Mama's mission of "Brand make a Joyful Life" and the emotional appeal and smile expression of "Smile at every mouthful"
4. The spoon in the trademark becomes the "smiling spoon" and can be used independently, and is also an important visual symbol for brand communication.