As the National Spring Sugar & Wine Fair gradually got underway, amidst the bustling exhibition hall, a phenomenal brand booth captured the attention of channel partners. A steady stream of distributors and buyers flocked to the Clever mama booth, and the contract-signing area was filled to capacity. *Shiyejia* reports that in just two days, over 200 distributors have already reached agreements with Clever mama to establish deep-seated partnerships. At a time when the pudding and casual snack sectors are generally mired in intense internal competition, how has Clever mama—armed with nothing more than a humble pudding—managed to persuade distributors to decisively jump on board? Furthermore, how has it crafted solutions that enable its distributors to weather industry cycles and mitigate market risks?

Three Major Series: Precisely Positioned
Reshaping Pudding Consumption Scenarios

For distributors, the core criteria for product selection are strong sales potential, high repurchase rates, and premium pricing power. At this year's Spring Sugar & Wine Fair, Clever mama unveiled three major new products that represent a comprehensive upgrade across the dimensions of taste, health, and usage scenarios—each inherently possessing the DNA of a blockbuster hit

Energy Egg Pudding: Triple Differentiation to Create a High-Volume, Traffic-Driving Flagship Product
For distributors, the core criteria for product selection are strong sales potential, high repurchase rates, and premium pricing power. At this year's Spring Sugar & Wine Fair, Clever mama unveiled three major new products that represent a comprehensive upgrade across the dimensions of taste, health, and usage scenarios—each inherently possessing the DNA of a blockbuster hit.

As a flagship product prominently featured at the Spring Sugar & Wine Fair, "Clever Mom" ​​Energy Egg Pudding embodies a triple-threat formula for viral success—combining functional nutrition, natural ingredients, and novel flavors—making it a highly sought-after item among distributors during business negotiations. Key highlights include: · Dual-Protein Boost: Featuring a "milk + egg" golden ratio formula, it precisely addresses consumers' demand for high-quality protein supplementation; · Molten Custard Core: The dense, creamy pudding is paired with a luscious molten filling, creating a distinct and memorable taste sensation; · Edible-Raw Egg Standard: Sourced from eggs certified safe for raw consumption, the ingredients boast fully traceable and controllable quality, effectively alleviating consumers' concerns regarding food safety. Furthermore, the product design incorporates a hidden surprise within every pudding—either a lucky fortune slip or a "blind box" toy. This feature unlocks an immediate interactive experience upon opening, inherently fostering social shareability; it caters to the emotional needs of the younger consumer demographic while spontaneously driving foot traffic and engagement at retail points of sale.

Neutral Pudding Series: Returning to the Pure Essence of Ingredients, Versatile for Diverse Settings

Targeting family consumption and consumers of all ages, Clever Mama has crafted a universally appealing pudding series that redefines the standards of a "good pudding": never cloyingly sweet, made with clean ingredients, and offering an authentic texture—thereby breaking through the traditional demographic limitations of pudding products. · Caramel Baked Egg Pudding: Boasting a dense, creamy consistency with rich notes of baked caramel and egg, this variety offers a mellow, balanced flavor that is never overpowering, faithfully recreating that satisfyingly classic pudding texture. · Cookie & Chocolate Pudding: An innovative fusion of cookie crumbles, coconut flakes, and rich cocoa, this pudding offers a complex, multi-layered flavor profile—making it the perfect choice for binge-watching sessions, satisfying cravings, or casual snacking. · Coconut & Thick Milk Pudding: Combining natural coconut flakes with silky-smooth milk, this variety is light and refreshing rather than heavy, allowing women, seniors, and children alike to enjoy it without any dietary burden. This product series emphasizes a "fresh, handcrafted feel," leveraging a quadruple blend of nutritional proteins—derived from milk, plants, eggs, and casein—to achieve a high protein content of ≥3.0g per 100g serving. Furthermore, the brand strictly adheres to a "Triple Zero" standard—containing 0 trans fats, 0 preservatives, and 0 artificial colorings—ensuring a product that is truly suitable for all age groups and perfect for any occasion.

Squeeze Pudding Series: Vibrant Fruit Flavors—Portable and Wholesome

Catering to the convenient consumption scenarios of children and young consumers, Clever Mama has launched its "Squeeze Pudding" series. Featuring three distinct fruit flavors—strawberry, orange, and pineapple—this line effectively captures a specific niche within the market. Key highlights include: · Health Without Burden: Emphasizing a "clean label" approach to shed the stigma of being mere "junk food"; · Thoughtful Nutrition: Fortified with added vitamins, transforming a casual snack into a product with genuine health benefits; · Portable Squeeze Design: The mess-free squeeze pouch design prevents spills, making it perfectly suited for a variety of settings such as school, travel, and picnics. Spanning the spectrum from nutritional supplementation to emotional gratification, from family consumption to the dedicated children's market, and from indulgent quality to essential on-the-go convenience, Clever Mama’s three new product series cover a diverse array of consumption scenarios. This comprehensive lineup provides distributors with the foundational support needed to drive success—from effective in-store display to robust sales conversion.

The Industry Turns Lef, Clever Mama Turns Right.
In the current pudding and casual snack industry, there exists a "shortcut" adopted by the majority of enterprises: driving down costs, slashing prices, maximizing the use of additives, and artificially sweetening the flavor profile. While this model may appear to facilitate corporate scale expansion, it effectively depletes consumer trust; channel sales become entirely dependent on price promotions. Indeed, when every brand engages in such internal competition—or "involution"—within the same logical framework, there are ultimately no winners. Consequently, while the industry veers to the right, Clever mama has steadfastly chosen to veer to the left, pursuing a path defined by high quality, health-consciousness, and long-term sustainability. The *Outline for the Development of Food and Nutrition in China (2025–2030)* explicitly states that, by 2030, the structure of food consumption will shift toward a more nutritious and health-oriented model, with a key focus on increasing the supply of high-quality protein foods and promoting the R&D of nutrient-rich products. Every strategic move made by Clever Mama is closely aligned with both policy directives and the evolving demands of consumption upgrades.
No. 1: Upholding a "Clean Label" philosophy rather than competing on low prices; product ingredient lists strictly adhere to a "zero-tolerance" policy regarding trans fatty acids, preservatives, and artificial colorings.
No. 2: Deeply cultivating nutritional attributes by focusing on functional elements—such as dual proteins and vitamins—thereby elevating pudding from a mere casual snack to a nutritious dessert that perfectly aligns with the overarching trend of healthy consumption.
No. 3: Returning to the authentic essence of ingredients by restoring the natural flavors of eggs, dairy, fresh fruit, and milk—a strategy designed to resonate with core consumers who prioritize quality.

While the rest of the industry remains locked in internal competition over short-term profits, Clevermama has already proactively positioned itself within the "15th Five-Year Plan" health sector, thereby securing a head start in the future market for its distributors.

11 Years of Accumulated Experience: Fortifying the Foundation of Long-Term Value for Distributors

When selecting products, distributors should look beyond mere marketability; they must also assess whether the brand is committed to a philosophy of long-term growth. Drawing upon 11 years of industry experience, Clevermama has established a solid foundation of value for its distributors.

In terms of production capacity

Transitioning from mere "manufacturing" to "quality manufacturing," in 2025, Clevermama invested 60 million RMB in its Chuzhou facility to undertake a comprehensive upgrade of equipment and production processes, thereby enhancing both quality and efficiency. Concurrently, Clevermama allocates 8% of its annual revenue to technological R&D, ensuring both ingredient purity and technological leadership within the industry. From the adoption of standards for eggs safe for raw consumption to the development of its proprietary "121°C Roasting Process," Clevermama consistently practices "subtraction" regarding its ingredient lists—streamlining them for purity—while continuously practicing "addition" to elevate product texture and quality. Notably, Clevermama’s exclusive "121°C Roasting Process"—powered by innovative "Jiuxian" technology—enables sterile freshness-locking at more moderate temperatures; this approach not only preserves the authentic, natural flavors of the eggs and milk but also endows the pudding with a dense, tender, and silky-smooth texture—reminiscent of a freshly baked treat from a high-end patisserie.

In terms of branding
For 11 consecutive years, Clevermama has held the top spot nationwide in cumulative pudding sales, with its products exported to 47 countries across Europe, the Americas, Japan, and South Korea. Channel data reveals that out of every 10 pudding consumers, more than 8 have tried Clevermama products—a figure far exceeding the industry average. In 2025, Clevermama was honored with the title of "Category Champion for High-Quality Development in Desserts and Snacks (14th Five-Year Plan Period)." Furthermore, its flagship "Egg Pudding" product has emerged as a phenomenal success within the top 100 retail chains—including Pang Dong Lai, Yonghui, and RT-Mart. The overwhelming popularity witnessed at the Spring Sugar & Wine Fair serves as a direct testament to the brand's formidable strength. For distributors, the message is clear: exceptional products generate their own sales momentum, and a strong brand is truly worthy of long-term partnership.

The market opportunities of 2026 may well lie hidden within those brands that dare to remain steadfast in their commitment to quality and technological innovation. Clevermama is redefining consumer scenarios with the launch of three major new products, aligning its health-centric philosophy perfectly with the prevailing trends of the era. Backed by robust production capabilities and formidable brand strength, the company offers distributors a long-term strategy for selecting high-quality, high-potential products. The surge in orders at the Spring Sugar & Wine Fair marks merely the beginning; as these three new products roll out comprehensively to retail outlets nationwide, Clevermama will continue to deepen its focus within the pudding category—upholding a long-term commitment to quality—and stand shoulder to shoulder with distributors across the country to share in the dividends of this category's ongoing upgrade.